How Can Video Marketing Help Your Online Business.
Viral Video Marketing – Learn tips to make your videos go viral and read about successful viral video marketing campaigns. News and insights into viral video marketing campaigns, techniques for viral video seeding.
The style and type of your video should be developed organically starting with the core aim(s) you’ve defined.
1) Improving User Engagement
To do this, content will need to be thought-provoking, provide useful information or creative value and invite further action following playback.
An important factor in improving user engagement is working out the appropriate placement of video content on the page -- optimising the user experience and design to encourage people to watch and respond to the video. Additionally, when launching the content, making space for things such as social responses and comments can be a great way to elicit better user engagement.
2) Branding
To improve brand awareness, you either need to create a fantastic and engaging “ad” for your company and service, build out some extremely creative pieces that will generate buzz as a consequence of the creative value or create informational content valuable to your target community. Invariably, you’ll want to be putting such content on YouTube and social sharing sites, where it will get in front of the most eyes, so you should also consider what kind of content will work specifically well for those forums and communities.
3) Search Engine Optimisation
a) Conversions and/or Rich Snippets
Improving conversions is usually achieved through the product video model; with videos created specifically for relevant commercial landing pages to aid users in their decisions about purchasing, or taking the next step in a conversion funnel. The importance here is about enriching an existing page or section on a site with content that provides easily digestible information or entertainment.
b) Building Links
In order to get links, content has to be relevant to a specific audience demographic who have control of a wider presence across the web. It has to engage with this community well enough so that they will see specific value in promoting it via links or embedding it on their site.
More than any other goal with creating video, building video for links dictates that the content must be absolutely exceptional. People don’t embed mediocre videos. If someone embeds a video on their site - it has to be because they want their readers to temporarily disengage from their own content and spend time watching yours.
b1) News Releases
Video News Releases can be a great way of getting links from high authority news sites, as the added media element helps to ensure that your press release makes it to the top of a journalist’s pile. VNR’s can be relatively cheap and easy to produce, typically combining a mixture of interviews and testimonials with shots and footage of the subject matter in question.
c) Presence on Video Search Engines
The YouTube and Vimeo communities value a plethora of content, from answers to informational queries to pictures of cute cats – but, no matter what the style of the content, successful videos invariably always do one of the following:
Entertain
Instruct
Provide useful or interesting information
Entertaining videos normally offer one or a combination of the following elements: humour, visual aesthetic appeal or an impressive display of skill. Humorous videos usually keep to a simple structure, following either a repeated gag in numerous different circumstances, or follow a traditional aural joke structure with a narrative build-up to a single punch-line.
Videos that instruct can come in the form of tutorials, tips, lectures or visual guides, while those that provide useful or interesting information exist to serve a particular community or interest group.
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Why Is Video Marketing Valuable?
The value of video is threefold:
Improved User Engagement
Brand Awareness
Search Engine Optimization
Generating more traffic through rich content signals and rich snippets
Improving conversions
Building links
Having a presence on video search engines
Viral Video Marketing1. Authenticity. A sense of realness, something in-the-moment, something that doesn't look planned out.
2. Not reproducible. Something that happens in the moment and not likely to be able to be repeated.
3. Odd. It beckons viewers to say, "Huh?" or "What? How does this happen?" or you know, something similar.
4. Humor. One of the biggest key factors of so many viral videos. Probably the one part of the list that makes you go, "Well, duh."
5. Musical. Music is huge on YouTube and if you can create something catchy AND humorous, then you've got something golden.
6. Surprising. This sort of goes along with numbers 1, 2, and maybe even 3 on the list. Some of the best viral videos have that "moment" in it where something unpredictable happens.
7. Impressive. Any kind of feat, stunt, or talent that looks impossible but is successfully managed can add a "look at this!" factor to a video.
8. Parodies. This is leveraging popular entertainment in a witty way. People are already naturally looking for these popular things anyway, and a good parody of it can get nearly as much attention.
9. Timely. Making a video about something that is current and being discussed can lend a video relevance. This goes along with "parodies" where you want to leverage something that is either coming out (video game release, songs, movies, etc.) or has recently become popular.
Just remember there is an art to this. Even though there is a science to the factors of a viral video, it usually takes some ingenuity and some luck.
TAKE ACTION NOW AND START YOUR BLOG AND MAKE SOME VIRAL VIDEOS
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